How did the Danish toymaker fall so far behind and jumped so high this week??   The company’s problems can be traced back to 1981, which the world’s 1st handheld game, Donkey Kong, came to the market, inspiring a debate at LEGO headquarters what this meant for the future their product.  About 1990 Lego moved to other products, but NO turn around.  Men & women born after 1980, lacked the time and patience for LEGOs and ran out of ideas & storylines to build around.  This generation wanted INSTANT gratification.  NEXT TIME IS HOW THEY TURNED IT AROUND.