Primarily for investors who have CASH ready to buy.  Investors use Zillow’s built in comparative market analysis tools when making their bids.  All cash offers represent less than 1% of the total market share.  The service that REALTORS provide is invaluable & this “buy-it-now” strategy is dangerous to consumers who are putting  most of their life savings in a home.  Services that Realtors provide will not go out of style, even as technology progresses.  SEEMS THERE IS ROOM FOR ALL OF US!!